GuidesStraight answers for UK trades

Straight answers, no fluff

What a trade owner actually asks: the calls you miss, getting paid, getting reviewed, and which software is worth it. Every answer up top, every figure sourced or worked from your own numbers.

How to stop losing work to missed calls

Why a missed call usually costs a tradesman the job, the five ways trades deal with it, and the one that keeps the customer without hiring anyone.

5 min read

Missed-call text back: what it is and how it works

What missed-call text back is, how it works on a UK business number, what the customer sees, and what to look for before you pay for one.

4 min read

What does a missed call cost you?

The simple sum that tells you what missed calls are costing your trade business each year, with a calculator for your own numbers.

4 min read

Should a tradesman use an AI receptionist?

AI receptionists answer every call, but customers booking work in their home want the person who will do it. When an AI receptionist helps a trade business, and when it costs you the job.

5 min read

Should a tradesman have a separate business number?

Why advertising your personal mobile costs you, the ways to get a business number without a second phone, and how to switch without losing a single caller.

4 min read

How to chase an unpaid invoice

A step-by-step way to chase an unpaid invoice, what the law lets you add when a business pays late, and what is different when your customer is a homeowner.

6 min read

How to get more Google reviews

How to ask every customer for a Google review the right way, the three things Google and UK law ban, and what to do with a bad one.

5 min read

Jobber, Tradify or Slate OS?

Jobber and Tradify are full job-management systems. Slate OS is built around the calls you miss. How to tell which one your business actually needs.

5 min read