The phone rang.You were under a sink.Slate answered it.
You already get the calls. You just can't always take them. Watch what happens to the next one you miss.
A customer rings
Half past three on a Tuesday. Both hands are full. You hear it and you cannot get to it.
Incoming call
07700 900432
Unknown number
You're under a sink. Hands full.
No call unless you ask for one · Set up for you within a week
Or skip ahead to pricingPlugs into the tools you already use
Three leaks.None of them are about the work.
You are good at the job. That was never the problem. The problem is what happens in the twelve hours a day you are not sat at a desk.
The call you never heard
You are up a ladder with a drill going. Three rings and they have moved on to the next name on Google. You never even knew they existed.
Slate texts them back before they finish dialling the next number, and keeps the thread so you can pick it up at five.
The quote that went cold
Two hours pricing it up. Sent on the Tuesday. By Friday you are on another job and you never chased it. It is still sitting in your sent items.
Slate follows it up by text and email on its own, then nudges again for the deposit. You do not have to remember anything.
The nine o'clock shift
Tools down at five, laptop open at seven. Invoices, quotes, chasing money — done tired, done badly, done instead of having a life.
Raise the invoice in the driveway and text a card link before you pull off. Most of it is paid before you are home.
Stop guessing which postcodesare worth the diesel.
Most firms advertise across the whole city and quietly lose money in half of it. Slate colours in every job you have ever done, so you can see it.
Revenue by postcode
Last 90 days
W4 and W12 carry this business. UB6 has taken four jobs and given back almost nothing. That is where the advertising money should stop.
Illustrative figures shown. Your map is built from your own jobs.
Every other CRM makes you build the report.
Slate just shows you the answer.
There are no dashboards to configure, no fields to map, no consultant to hire. You do your jobs the way you already do them and the picture builds itself.
Two of us. No call centre.
Slate wasn't built by a software company that ran a survey on the trades. It was built by two people who got tired of watching good firms lose work to voicemail while paying a fortune for a system with four hundred features they never touch.
There is no ticket queue. When you message us, you get one of the two people who wrote the software. If you ask for something sensible, it tends to exist within a fortnight — in the app, not on a roadmap.
We aren't trying to build Salesforce for builders. We're trying to build the one thing you actually open every morning, and nothing else.
Jamal & Shakil
Founders, Slate OS · London
What is being busy costing you?
Drag the sliders to your own numbers. Most firms are surprised by how little has to change before this pays for itself several times over.
Revenue Leakage
Adjust to match your reality.
You are currently leaving this much on the table
every single month:
This is the exact cost of "being too busy" to answer the phone. Slate costs £199/mo. It pays for itself the first time it saves a missed call.
One recovered job a month.It has paid for itself.
No per-user charges, no hidden tiers, no annual lock-in unless you want the discount. Pick the one that matches how many vans you run.
The first 25 firms pay £199 a month for as long as they stay, with onboarding at £149. You get the price locked for life. We get your honest opinion while we build.
Organiser
Paperwork only
+ £299 one-off onboarding
For the one-man band who just wants the paperwork off the passenger seat. Quotes, invoices and payment links, tidied up.
- Quotes, invoices and bookings
- Branded PDFs sent in seconds
- Card payment links via Stripe
- One customer record, every job
- Works with no signal, syncs later
- Missed-call text-back
- Postcode heat map
- Review automation
Accelerator
The one nearly everyone takes
+ £299 one-off onboarding
Everything that actually wins you work. The phone gets answered whether you do or not, and you can see where the money comes from.
- Everything in Organiser
- Missed-call text-back — never lose a job to voicemail
- Postcode heat map — stop advertising in dead areas
- Live profit, margin and cash-owed figures
- Chases your unpaid invoices for you
- Puts 5-star reviews on autopilot
- Job costing, down to the subbie and the skip
- £20 messaging credit every month — covers most sole traders
Dominator
Multiple vans, multiple postcodes
Price held for the early list
For firms with an office. Everyone on the same system, every branch measured separately, and a number that reaches a human.
- Everything in Accelerator
- Unlimited team members
- Multiple branches, measured separately
- Subcontractor contracts and records
- Priority support — straight to a human
- £50 messaging credit every month
Accelerator customers get it first.
No contract. Cancel in one click.
We never hold your money — your customers pay you directly through Stripe, and it lands in your bank, not ours. Messaging is billed at cost from a top-up wallet you control: 5p a text, 1p an email. No bundles, no minimums, nothing to use up.
The things everyone asks.
If your question is not here, put your number in below and we will answer it properly rather than sell at you.
I am not good with computers. Will I manage this?
If you can send a text message, you can use Slate. There are no settings to configure and nothing to install — it opens in the browser on your phone. We do the entire setup for you on a call, and you carry on exactly as you were, except the phone now gets answered when you can't.
What actually happens when I miss a call?
Am I tied into a contract?
What does the messaging cost on top?
What is the heat map for?
Will it work with no signal in a basement?
Watch it answer a callbefore you speak to anyone.
Leave your number and we will WhatsApp you a two-minute video of the system working — the missed call, the text back, the job landing. Watch it in the van. If it is not for you, ignore us and we will not ring.
Send me the video
Two minutes · straight to WhatsApp
One video, that's it. We don't ring you, we don't pass your number on, and if you don't reply you'll never hear from us again.